Coke and Pepsi War Article Example | Topics and Well Written Essays - 3000 words

Coke and Pepsi War - Article Example The analysis of the case study brings to light the problems both the companies have had with their concentrate producers, bottlers, and retailers while also highlighting the throat cut competition between Coke and Pepsi. The strategies deployed by the companies are the same: cost leadership and differentiation strategies. The strategic management model also reveals that the problems with the company were related to the supply chain and the diversification strategies into other non-cola drinks. The solution to the problems later discussed in detail is about stabilizing the growth and sales while at the same time re-branding its products to better appeal to the consumers. Coke and Pepsi are the two main competitors in the beverage industry globally. Both the companies have been at war since their inception. The situation is such that both companies, Coke and Pepsi, are at each other’s throats in order to gain most market share in the world especially the United States. Coke and Pepsi, each are trying to come up with innovative products and ideas in pursuit to increase the market share. The effectiveness and creativity of Pepsi and Coke’s strategic advantage will determine the ultimate winner with respect to sales, profits, market share and customer loyalty. The case study ‘Cola Wars Continue Coke and Pepsi in the Twenty-First Century’ present the scenario of both the companies internal and external strategies that have caused each company to battle on for such a long period. Over the years since the inception of both the companies, Pepsi and Coke have faced many issues and challenges that have led them to change their strategies. The main strategic issue for both the company has always lied in their quest for achieving the greater market share. Due to this point, the firms have constantly modified their bottling, pricing and branding strategies as new competition increased and gaining more market share became a life source for the Pepsi and Coke (Yoffie, 2004).

Assignment Example | Topics and Well Written Essays - 750 words - 58

Assignment Example Give your answer to the nearest hundredth and remember the unit (use the abbreviation). 13.56m 6-Four ropes, all at right angles to each other, pull on a ring. The forces are A = 40 N, E; B = 80 N, N; C = 70 N, W; and D = 20 N, S. Find the resultant direction of force on the ring. Give your answer in degrees. 64.03N 6-Velocity has a magnitude and a direction that can be represented by a vector. Consider a boat moving initially with a velocity of 30 m/s directly west. At some later instant the boat is found to have a velocity of 12 m/s at 30 °Ã‚  S of W. What is the change in velocity? Give the direction as measured from the east direction. Give your answer in degrees. 10.392 degrees 15-A horizontal force of 40 N will just start an empty 600-N sled moving across packed snow. After motion is begun, only 10 N is needed to keep motion at constant speed.   Find the coefficient of kinetic friction. 22-A cable is stretched horizontally across the top of two vertical poles 20 m apart. A 250-N sign suspended from the midpoint causes the rope to sag a vertical distance of 1.2 m. What is the tension in each cable segment?.